Summary Profile

INDUSTRY SPECIFIC PROGRAMS:

Your Financial Institution as Hero: Protecting Customers Against Identity Theft

No one is in a better position to educate individuals about identity theft prevention than financial institutions. Not only do they have the “financial ear” of their clients, but they have a responsibility to protect their customers and members from this highly financial crime. This speech applies to banks, credit unions, insurance companies, brokers, financial planners, accountants, etc.

Here is the good news. By educating your customers or members about how to protect themselves against America’s Fastest Growing Crime, your financial institution benefits at the bottom line. By wearing the white hat in the financial services industry, your organization will learn how to:

Leverage identity theft education to develop more loyal customers Raise effective barriers to customer defection

Lower your cost of doing business while raising customer service

Improving share-of-wallet through prevention goodwill

Lower the fraud-loss your institution incurs when your customer is victimized Take full advantage of the hero’s publicity Implement tipping-point customer referrals